MHX FITNESS

MHX Kickstart · Your new year starts here

You don’t need another diet. You need the right system. 

Kickstart your new year with a 12-week coaching program that teaches you how to lose fat and keep it off. Every week, you get a personal video review from me.

Start Kickstart See how it works

From $20/month with Klarna. Subject to approval.

The Kickstart app home screen showing meals logged, calories and macros against daily targets, steps, and a weigh-in

Sound familiar?

You’ve done this before.

Every January, you start strong. You track everything. You lose a few pounds and feel great.

Then comes a busy week. A weekend. A birthday dinner. And by February, you’re back at square one, wondering what’s wrong with you.

Nothing is wrong with you.

You don’t have a knowledge problem. You have a consistency problem.

You already know calories matter. You know protein matters. You’ve read the posts and downloaded the plans.

No app, PDF, or 30-day challenge fixes consistency. What fixes it is a system you can repeat on your worst week, and someone looking at your week, every week, telling you exactly what to adjust.

Michael's transformation in four photos: as a teenager at his heaviest, after losing weight by graduation, at 460 pounds at 28, and lean today

Why listen to me

I’ve lived every version of this.

I weighed 350 pounds by my freshman year of high school. I lost 110 pounds by graduation. Then, over the next ten years, I gained it all back and more. At 28, I weighed 460 pounds.

It took me four years to get to 240 pounds, lean. I’m 33 now, and I’ve kept it off.

The difference wasn’t a better diet. It was learning how to stay consistent when life got in the way. That’s exactly what I teach in Kickstart.

460

pounds at my heaviest

240

pounds lean, and kept off

160K+

follow along on Instagram

Introducing MHX Kickstart

Start the new year with 12 weeks of habits that actually last.

A coaching program you do on your own schedule, built on one rule: sustainability over perfection. No crash diets. No all-or-nothing. Just a weekly system you can follow on your best weeks and your worst ones, with me reviewing your progress every step of the way.

A personal video review from me, every week

You send your food log and check-in. I record a video walking through your week: what you did well, what to adjust, and what to focus on next. My screen, my voice, about you.

Full app access

Track your food, follow your workouts, and complete your check-ins, all in one place. I see everything you log, so my feedback is based on what you actually did.

A custom meal plan

Once you start logging, I build your meal plan around the foods you actually eat. Not a generic template. Yours.

A custom workout program

Right in the app, with every exercise, set, and rep laid out for you.

A new lesson every week

Built in order, so you always know exactly what to focus on next.

How it works

Every week, the same simple loop.

  1. 01

    Learn

    A new lesson every week, built in order, so you always know exactly what to focus on.

  2. 02

    Train and track

    Follow your custom workout and log your food in the app. I see everything you track.

  3. 03

    Check in

    Energy, sleep, stress, nutrition, wins, and your goal for next week. Bring me your questions here too.

  4. 04

    Get your video

    I walk through your week on video: what you did well, what to adjust, and what to focus on next.

Start Kickstart

Why this is different

Most programs hand you a plan and disappear. Kickstart watches your week.

Feature Typical app or PDF MHX Kickstart
What you getA planApp access, a custom meal plan, a custom workout program, and weekly lessons
Who reviews your weekNobodyMe, personally, on video
TrackingUp to you, and nobody sees itAll in one app, and I see everything
When you slipYou start overWe adjust and keep going
Built aroundRestrictionSustainability over perfection
When it endsYou’re on your ownKeep going at $50/month, or level up

Kickstart is for you if

  • You’ve lost weight before and gained it back.
  • You know the basics but can’t stay consistent.
  • You want real feedback on your week, not a template.
  • You want a pace you can keep alongside work, family, and real life.

Kickstart is not for you if

  • You want a 30-day shred or a quick fix.
  • You’re prepping for a bodybuilding show or athletic event.
  • You’re not willing to check in every week.
  • You want direct, two-way access to me. That’s what my 1:1 coaching is for.

Pricing

Two ways to start.

Monthly

$70/month

Billed monthly for your 12 weeks.

Start monthly

Pay in full

$200once

All 12 weeks in one payment. Or split it with Klarna for as low as $20/month, subject to approval.

Pay in full

Everything included, either way: full app access, a custom meal plan, a custom workout program, a new lesson every week, and a personal video review from me every week.

After your 12 weeks, keep going for just $50/month.

After 12 weeks

You don’t get dropped. You choose what’s next.

$50/month

Keep going

Weekly check-ins, food log reviews, and my video feedback continue until you decide to stop.

1:1

Level up

More direct access to me and closer accountability. You don’t start over. You pick up right where you left off.

Stop

On your terms

If you’ve got what you need, no hard feelings.

Real results

People who stopped starting over.

Sal's side profile before starting coaching Before
Sal's side profile after losing 83 pounds, with a visibly smaller stomach and waist After
Sal 83 lbs lost
Client side profile before starting coaching, April Before · April
The same client's side profile five months later, September, with a visibly smaller waist and stomach After · September
Connor 75 lbs lost
Esteban standing front-on before starting coaching Before
Esteban after losing 45 pounds, flexing, visibly leaner with defined arms and abs After
Esteban 45 lbs lost

FAQ

Questions, answered.

Is this a diet?

No. There are no crash diets and no all-or-nothing rules. Kickstart teaches you habits you can keep for life.

What do I use to track everything?

You get full access to my coaching app. You log your food, follow your workouts, and complete your check-ins there, and I see everything you track.

How do I ask you questions?

Through your weekly check-in. I answer them in your personal video.

Can I message you directly?

Kickstart feedback runs through your weekly check-in and video. If you want direct, two-way access to me, that’s what 1:1 coaching is for.

What if I fall off for a week?

That’s expected, and it’s exactly what this program is built for. Check in anyway. Your video will cover how to get back on track without starting over.

How does Klarna work?

Choose Pay in full, then select Klarna at checkout to split the $200 into payments as low as $20/month, subject to Klarna’s approval.

What happens after 12 weeks?

You choose: keep going for $50/month, level up to 1:1 coaching, or stop.

How much time does it take each week?

3 honest hours a week.

Do I need a gym?

It is a plus if you do, but if you don't worry, I've got you covered.

Make this the year you stop starting over.

Twelve weeks from now, you can be back at square one again, or 12 weeks into habits that actually stick, with someone in your corner every single week.

You don’t have to be perfect. You just have to be better than yesterday.

Start Kickstart

$70/month, or $200 in full. From $20/month with Klarna, subject to approval.